When the Federo brothers first looked into starting a short term loan service in their city they were primarily concerned about disproving the incorrect negative impressions local citizens had of the business.
"I won't lie," says Bill, the older of the two brothers "Even I thought the idea was a little odd when Evan brought it up to me." Bill is thinking back to the summer afternoon four years ago when his brother Evan laid out a master plan for liquidating the men's flagging pool cleaning service to fund the opening of a company to provide Pay Day loans.
Despite his initial reluctance Bill listened as Evan held court in the tiny kitchen of the mobil home the brother were sharing. Evan was on fire with inspiration, having been to a small business seminar where chance introduced him to a man having success - too much success - with a paycheck loan business he hoped to sell before his retirement.
"I don't know how I convinced him," confesses Evan "I was absolutely wild-eyed about the whole thing. Raving. Anybody other than my brother would have thought me mental. Even then, he's the rational one and I think I was daring him to prove me wrong."
Bill is not so reluctant to lay a finger on what compelled him about the business Evan was describing. "He just kept going on and on about how happy this guy looked. I'd assumed it was dreary business, being involved in the desperate moments in peoples lives and all but Evan tells me over and over how this guy sees himself as helping these people."
"I won't lie," says Bill, the older of the two brothers "Even I thought the idea was a little odd when Evan brought it up to me." Bill is thinking back to the summer afternoon four years ago when his brother Evan laid out a master plan for liquidating the men's flagging pool cleaning service to fund the opening of a company to provide Pay Day loans.
Despite his initial reluctance Bill listened as Evan held court in the tiny kitchen of the mobil home the brother were sharing. Evan was on fire with inspiration, having been to a small business seminar where chance introduced him to a man having success - too much success - with a paycheck loan business he hoped to sell before his retirement.
"I don't know how I convinced him," confesses Evan "I was absolutely wild-eyed about the whole thing. Raving. Anybody other than my brother would have thought me mental. Even then, he's the rational one and I think I was daring him to prove me wrong."
Bill is not so reluctant to lay a finger on what compelled him about the business Evan was describing. "He just kept going on and on about how happy this guy looked. I'd assumed it was dreary business, being involved in the desperate moments in peoples lives and all but Evan tells me over and over how this guy sees himself as helping these people."
0 comments:
Post a Comment